Our Team

FOUNDER

Wendy is passionate about the guest experience in the context of wellness, travel, design, and the built environment. For over three decades, Wendy has worked in spa and wellness in the hospitality and real estate industries bringing the wellness lifestyle to the residential market, changing the way people play and live. She has collaborated with asset managers, developers, owners, and operators in the hospitality and real estate space to optimize each stakeholder’s project. Her passion is helping people create meaningful guest experiences in memorable places.

STRATEGY & PLANNING

Anna Moine is a renowned beauty enthusiast and polyglot who has excelled in every aspect of cosmetics marketing. Starting out in the cut throat beauty retail sector, she launched numerous brands to the specialty and salon channel before transitioning to spa 20 years ago. Utilizing operational prowess and creative insight, combined with a passion for technology, she specializes in bringing innovation and disruption to the wellness channel, Her analytical skills and management experience have allowed her to develop and hone successful strategic plans for numerous companies. Communication, collaboration and creativity are her driving force and continue to fuel her enthusiasm.

OPERATIONS & MANAGEMENT

Maureen brings over 30 years of expertise to the Spa + Wellness industry with extensive finance, management, retail, spa operation, and business development. She has worked with many prestigious properties focused mainly on turnkey development and creating unique guest experiences and branded touchpoints for each location. She has a passion for growing teams and is very focused on mentoring and educating those who work with her.

WELLNESS PROGRAMMING

Sallie Fraenkel is the founder of Mind Body Spirit Network which offers consulting services to wellness-oriented businesses.  Sallie’s passion for wellness travel and tourism has led her to destination spas and resorts around the world where she led numerous trips, tours and bespoke experiences This allows Sallie to conceptualize and choreograph exceptional journeys for guests that are seeking innovative and inspirational moments in their lives. She values creativity, ingenuity, authenticity, integrity, and connection in her work and that of others.

ARCHITECT + INTERIOR DESIGN

Deborah has a background in design, development and construction management. She has a keen focus on integrating proven amenity program successes with cutting edge fitness, wellness and social components to enrich the lifestyle of residents and the value of the properties in which they live. Deborah earned her Master of Architecture degree from Harvard University.

CREATIVE DESIGN

Serving as the visual voice of the spa and wellness industries, Paulina Tracz-Dulog is a results-driven designer and art director passionate about helping people and business thrive. Through her design Studio, she specializes in clean, simple and elegant designs to evoke a sense of emotion while telling a brand story. She cares deeply about promoting wellness for the common good of our world and contributes her energy to global projects spanning across continents.